August 30 the craze 

I’ve been wanting to tackle this for a while but gathering the details and information is akin to running a marathon . Of course I rather make statements without backing them up with detail . The fitness industry must be at saturation point . The choice and competition in just a 5 mile square radius to where we live is stupefying . I had this little idea that maybe this is an area I could consider ,but once here I realised that idea was already popular . Yes I tend to be naive . You’ve got at least 5 or more big gyms and then you’ve got a smorgasbord of choice . Crossfit ,Allegiate ,Yard, BodyOne, F45and a host of others all provide your  high intensity( Megan Deuschter style) workout . Yoga is huge . It’s the in thing to walk around with your yoga mat in your slim lithe body , head held high at one with your zen self . Martial arts and associated fitness programs is another that is at staggering density .MMA is a huge industry in LA and in the SouthBay .Pilates , everywhere. In Hermosa Beach you’ve got a huge beach volleyball addiction where specialised coaches are out training anyone ,and they all get a sweat up . There’s even a sport called beach tennis played with bats and flat tennis balls on the beach volley ball courts. They have their own dedicated shop (Sexy beach tennis) that does a roaring trade .Personal training is a fiercely competitive market , on another level to anything I’ve seen in Aus . Expertise and credentials hold significance. If there’s one thing I have noticed , nothing is cheap . The competition hasn’t seemed to have driven down prices in this industry . I would estimate that there maybe 50 places to spend your money getting fit in this 5 mile radius . I gave up trying to get exact numbers after the invasive advertising and need to get my details brought me to the point of smashing my phone .I have noticed two businesses closing up that couldn’t cut it , and it isn’t any wonder when the asking fees seem to hover around $2500 per year for a lot of these places . There doesn’t seem to be any walk up policy or pay as you go , it’s automatic monthly payments. I understand they have commitments to meet but this is the 1st thing that makes me pause at the door before having second thoughts .At this stage i’l keep doing push-ups and running and occasionally surfing if the swell eventually comes back . If your going to get a pt certificate and think you’ll just start up a business you better think carefully , cause this competition is crowded and you’ve got a pack of insanely qualified freaks who eat and breath this shit . The cutting edge of personal fitness is here 

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